Often one do not realize how great influence has well-matched graphics on the success of the website. Design is one of the most important elements affecting the perception of web pages and encouraging to use the site. The only thing needed for site to attain freshness and turn into modern looking service is often the change of graphic interface. Web Design is closely related to the WebUsability. Service may not be just good-looking - it must also be functional in terms of graphics. Therefore, graphics should be chosen professionally in accordance with the highest expectations of Internet users.

Web gadgets are necessary tool for success of company’s promotion on the Internet. These tools help building positive relationships with customers. Besides a good impression and a nice gesture towards customers, they give a free advertisement. Most frequently used gadgets are: electronic cards, screensavers, wallpapers, advertising games and interactive image galleries. Advertisements can be implemented using various media in the Internet. Couple of examples can be made here, such as: display ad, banner, skyscraper, pop-up, brandmark, pop-under, inter-text box, internet spot, interstitial, toplayer, watermark and others.

Planning effective e-marketing strategy requires a disciplined implementation of the four basic steps: analysis of current situation (audit is a detailed analysis of the company's external environment and internal factors); target group and scope of activity (group, to which company will direct its offer, the goal); selection of optimal operational methods that fit the preferences of targeted groups. This analysis ensures identification of the main e-marketing objective that need to be reached if internet should play its part in promotion.

Veneo Content&Community Management System is used to manage structure and content of services, vortals and portals in the Internet. Some of the modules included are: user management module, content management module, questionnaires, opinion polls, video galleries, photos galleries, interactive chat, internet forums, blogs, shops, “recommended” – promotional boxes, search and calendars. Using the admin’s panel veoC²MS, the owner can quickly and efficiently manage his portal. Veneo Content&Community Management System - veoC2MS was implemented in tens of internet projects that had been made by Veneo. It fulfils its tasks in internet projects, realized for the biggest portals in Poland, for example Onet, WP, INTERIA.PL.

Mini sites are created for the purpose of supporting the promotion of concrete and specific marketing strategies, not only on the Internet. Their full interactivity makes them more attractive. It is possible to post couple galleries of images or video formats opening after clicking the banner. Promotional campaigns using mini-services allows for example to publish TV spots.

e-Commerce systems are solutions to realize business transactions in the Internet. They help Internet shops in selling their products and contacting with their clients in effective way. The system provides full-service of payments via internet. The essence of e-commerce is transferring classical commercial activities to the internet or creating new commercial activity which would only work in the web.

Intranet is internal, closed internet system which functions within the organization. Its content is restricted to a selected group of people, for example, to employees of firm. Thanks to the intranet, they have access via web browser to information, materials and corporate documents. Usually, the system is divided into sections, every section is related to different aspects of organization’s activities: from Human Resources, through marketing issues and finally legal aspects. Using the intranet provides more efficient organization of work in the firm, facilitates communication between workers and makes information flow inside the organization easier.

Online games promote business, influence memorizing and positive association of products and services. They supplement the content of the website and also provide entertainment. This encourage users to become regular visitors. Dedicated Internet applications are created basing on company’s individual needs – this way web services can be expand, it also makes possible the integration of applications with other parts of service or with other client’s infrastructure (for example online shops, photo galleries, catalogues, reservation systems). Depending on needs, applications can be simple forms or advanced system handling all company’s processes.

Corporate Website is a flagship for the company. Nowadays, it is hard to imagine a company not having such a service. Each corporate service has its own individual character. In most of cases it includes marketing content, presentation of offers, contact details and interactive mechanisms that facilitate contact with the company.

Copywriting is a production of advertising texts of persuasive kind. It is currently impossible to imagine marketing campaign without copywriting activities. Copywriting covers creation of slogans leading the campaign, writing scenarios for advertising spots and promotional texts that will appear in newspapers and websites. Effective copywriting need to be creative and innovative. Copywriter should know the client's expectations, which is extremely useful when it comes to creation of messages catching the essence.

Creation of the image is a series of actions that lead to the creation of best possible reception of a company. Creation bases on consistent and closely considered strategy that defines the goals and the way to achieve them. Some elements of image are logotype and slogans of campaign – branding activities should be led in manner that assures association with symbols which will inspire confidence, social acceptance and result in increase of customer’s number.

Extranet is an internet system designed for people from firm’s business enviroment – usually for clients, business partners, journalists and others. Extranet systems are used to provide company resources for people from outside the firm. Usually information are related to issues of marketing, commerce or billing with business partners. Part of the information is available via web browser after logging to the system.

Product services are targeting potential recipients of the product or service. Their aim is to provide substantive information on product to customers and simultaneously promote this product. Site’s interactivity is of great importance. Next important issue is graphic layout – it meets the objective of promotion and encourages to read the journal and eventually to buy the product. Added value like knowledge for visitors, builds long-lasting relationships with customers.

Web 2.0 sites gather internet users of common interests. The most important feature they have is to facilitate communication and flow of information. The site’s content depends heavily on users – they are the ones to contribute and develop website further. Social network sites provide Internet users various possibilities of communication: from chat rooms, instant messaging, through blogs, forums, mailing lists, etc. Interactive functionalities unite users, which affects the popularity of site.

Audit is an objective and competent assessment of the functionality and ergonomics of Websites. Evaluated aspects are: realisation of determined goals, service’s functionality, easy, clear navigation and unbounded communication, congruity with law restrictions, and also merit issues. The diagnosis is placed after the expert analysis and tests conducted on focus groups. The effect of usability audit is a set of practical tips concerning optimization, pointing best solutions of spotted problems, including the customer's expectations as to business objectives.

For any website, to exist in the internet, and more important, to be visited by users more frequently, it is essential to be positioned as high in the search results as possible. Internet users looking for answers to their inquires, use internet search engines. SEO and SEM activities are aimed on giving the website the highest position in search results, taking into consideration keywords related to website’s domain. SEO activities include free hypertext links. This results in direct increase of the number of entries and time spent on the website, also in rise of page rank in search results. Indirectly it influences rising the position of company in the internet, increases confidence in the firm, and enlarges number of clients. SEM is activity that includes usage of contract hypertext links for example campaigns in Google AdWords. Due to proper managing SEM activities, it is possible to get to the much demanded, specific groups of users. Then, a single entry to the website will result in fulfilling action required from the customer.

Viral marketing lies in spreading advertisement transmission via internet users themselves. They act as creators of opinion, which allows quick spreading of the information. Within the viral marketing framework we are creating visually attractive data, such as flash movies, which help in receiving positive opinion from internet users.

Buzz marketing is somewhat related to viral marketing. Its role consists in giving people reasons to discuss about specific brand, products, or services of a company. Buzz marketing is very important and from marketing point of view substantial form of advertisement, since it guarantees reliability of information: “friends recommend something to friends”. Internet has perfect abilities for spreading information using buzz marketing. A huge area for this kind of activities is social network services 2.0., where users can decide themselves about content of a website.

Activities of e-PR lead to creation of a positive image of organization in the Internet by widely understood promoting. e-PR campaigns commonly use texts. Promotional texts are created with the use of persuasion techniques and are publicized in vortals. Additionally to the gain of popularity, they have positive effect on the position of company’s website in search engines.

Internet was placed in our lives on a permanent basis however not everyone knows yet how to use it. The web is used both by companies and private individuals for different purposes: informative, communicatory, business etc. Companies often use internal management systems, trading and clearing systems, use internet to gain customers and build solid relationships with them. We advise how to operate effectively in web, both in short and long-term perspective.

Promotional web sites are an excellent tool used to promote services, products or concrete actions on the Internet. Effective Internet marketing allows - with relatively low costs - to compete effectively, even when it’s small businesses competing with companies with a global reputation. Internet gives quick access to millions of potential customers.